About Our Online Store
Well-coordinated teamwork defines who we are
Company History
The Essentials brand, a sub-label of Fear of God, was launched by Jerry Lorenzo in 2018. Designed as a more accessible and affordable line, Essentials Hoodie retains the minimalist aesthetic and high-quality craftsmanship of its parent brand. Known for its neutral tones, relaxed silhouettes, and timeless designs, Essentials quickly gained popularity for blending luxury with everyday wear. Rooted in simplicity and versatility, the brand reflects Lorenzo’s vision of modern, understated elegance.
Mission Statement
Check this out. We’re all about bringing you fly threads that feel good and look even better. Think comfort, think color stuff that makes your day pop a little brighter, you feel me? And we aren’t stopping there; we’re making sure it’s fresh, affordable, and built to last. ‘Cause everybody deserves to look dope without wrecking the planet or their wallet. That’s the vibe.
